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                          Social Media Insights Report Services

                          Smart brands, paying attention to these digital discussions, can gain valuable customer insights about who is saying what about their products and services, keep a track of their campaigns and measure the effectiveness of their marketing efforts.

                          • Social media monitoring for platforms like Facebook, Twitter, LinkedIn, Instagram, etc. for active, relevant conversations and dialogues.
                          • Use of listening software  wherein keywords are keyed in to conduct searches across the internet.
                          • The collected insights are then analysed and transformed into pictorial presentations like pie charts, bar charts, etc. In short, an analytical report is prepared that is then shared with the client to give them a first-hand information on what is happening across the brand’s pages.
                          • We are also into crisis monitoring and reporting, wherein we assess the emergency position of the brand.

                          Social Media Monitoring Service

                          Social Media Monitoring Services We provide.
                          Identifying online influencers – to check if they can become advocates for your brand.
                          Social media crisis communication and crisis monitoring – identifying issues and guiding you on how to respond correctly on different social media channels.
                          Monitoring sentiment – to understand what is said about your business and turning around the negative sentiments.
                          Product development – compiling feedback to understand customer response to existing or new products.
                          Customer service – listening to the customer conversations and implementing their feedback in your business.
                          Buzz tracking – of specific marketing campaigns, slogans, press releases, or seasonal promotions.
                          Reputation management – addressing issues and tackling them quickly.
                          Competitor analysis – analyse the latest sentiment and trends in your industry sector.
                          Joining the conversation – listening allows you to be proactive and talk back to consumers and fans.

                          Social Listening Service

                          BSAI Techno Sales team of Listening experts gather data around the clock from across the web and convert it into practical findings for your business. We are experts at fishing out insights by filtering the chatter with advanced technologies as well as the tools you already own. With Listening, we can:

                          • Analyse the impact of your social media
                          • Know the unbiased public opinion about your brand
                          • Discover new leads
                          • Identify trends as they’re developing
                          • Get research data for a new product line and
                          • Get data to justify your marketing decisions. Discover where your real audience is hanging out and align your marketing efforts accordingly.

                          Our Listening experts use sophisticated technology to observe conversations round-the-clock. Through our insights, we help you build favourable relationships with your customers and a superior service experience.

                          Social Command Centre Solution

                          Social media command center is an area a company dedicates to its social media team. It aims at monitoring and engaging social conversations around a brand and its market.

                          MAKE SOCIAL STRATEGIC,NOT TACTICAL : Social Command Centers can help you move beyond simple campaign analytics and evolve the perception of Social as a strategic asset for your brand.

                          ALIGN YOUR TEAMS BEHIND SOCIAL : Having Social Health indicators displayed across your offices can help rally your teams behind your Social Media strategy. Help them make better decisions with Social in mind and involve them in the effectiveness of these channels.

                          GET THE BIG PICTURE : Give your executives an easily digestable view of the KPIs they should be monitoring. Understand how your bigger strategy is working and impacting this.

                          TIMELY, RELEVANT CONTENT : From Real-Time Marketing opportunities to Crisis Management, surfacing the most relevant content can help your teams react faster or take a more proactive approach.

                          CENTRALIZED CONTROL, GLOBAL REACH : Manage the visualizations displayed across your regional or global offices from a centralized location. This allows you to make sure each location sees the most relevant content to them while maintaining control.

                          Online Reputation Management (ORM) Solution

                          We approach ORM services in a more strategic way than most reputation management companies. Since each campaign is custom crafted for each unique circumstance, each strategy must be individualized as well.

                          Repair Reputation : Solve reputation problems. Remove or suppress negative content from search engines or websites.
                          Management Review : Improve online reviews. Enhance your average star rating, review quality, and drive more business.
                          SEO (Search Engine Optimization) : Improve search ranking for positive content on your website.
                          Improve Corporate Reputation : Improve corporate image. Craft brand sentiment online to increase conversions, avoid crisis, and drive ROI.
                          Reputation Building : Engineer your story online. Design and develop your online mythology the right way.
                          Manage Contact : Make an Interactive and Clean contact
                          Profile Management : Difference the success and failure target inorder to understand your customer
                          SCS (Social Customer Service) : Make an interactive user interface to manage your relationship
                          Customer Satisfaction (CSAT) : Make an real time survey to understand customer satisfaction score
                          Easy Accessible : Download data from various format like csv, excel
                          Data Integration and visualization : Get interactive data visualization and understand in more better by connecting your tool.

                          Big data can aid small farmers, say experts

                          Visakhapatnam, November 16

                          Big data analytics, which is transforming many sectors, can have a telling impact on the agricultural sector too, to the benefit of small and marginal farmers, but reliable data bases relating to agriculture should be built up in the country, according to experts in the field.

                          They were speaking here on Thursday at a session on ‘Harnessing big data for small farmers’ at the AgTech Summit 2017.

                          ‘Unreliable data’Ravishankar Mantha, CEO of Agrisk Data Analytics, said, “Data bases relating to agriculture in many States are not reliable. Data is collected through archaic methods. There are a few exceptions, like Andhra Pradesh, Maharashtra and Gujarat, but on the whole, the situation is not encouraging. Big data analytics has the solutions but first, we must have reliable data, and then only can we reach correct conclusions.”

                          Kunal Prasad, Chief Operating Officer of Cropin Technology Solutions Pvt Ltd, said his company had built up digital platforms being made use of companies like ITC and others and insurance companies in particular were making use of solutions for speedy farm insurance claim settlements.

                          He said agri insurance premiums were on the higher side in the country and they could be brought down by making use of big data analytics. “Big data analytics is particularly useful in assessing crop loss in the event of natural calamities,” he added.

                          ChallengesParmesh Shah, Global Lead for Rural Livelihoods and Agricultural Jobs, World Bank, said huge amounts of data was being generated in the agricultural sector, as in other sectors, and therefore, “big data analytics is absolutely essential to avoid data paralysis. However, there are many challenges in making use of it at the field level.”

                          Frederic Pivetta, Managing Partner of Dalberg Data Insights, and Prateep Basu, the Chief Operating Officer of SatSure Analytics India Pvt Ltd, also spoke.

                          Published on November 16, 2017, The Hindu Business Line

                          Big data, machine learning, AI to shape job market

                          Chennai, December 31

                          The year 2018 will see a sharp increase in demand for professionals with skills in emerging technologies such as Artificial Intelligence (AI) and machine learning, even as people with capabilities in Big Data and Analytics will continue to be the most sought after by companies across sectors, say sources in the recruitment industry.

                          The Indian IT industry is expected to add around 1.80 lakh to 2 lakh new jobs in 2018. With a strong focus on Digital India, the industry requires 50 per cent more workforce. AI alone will create 2.3 million jobs globally by 2020, said Alka Dhingra, General Manager, IT staffing, TeamLease Services, a recruitment company.

                          The domestic IT job market is in a revival mode. Job seekers and techies with right skills will be in a ‘great’ position to capitalise on this trend, said Ravi Kaklasaria, CEO & Co-Founder, SpringPeople, a corporate training and certification provider.

                          Jump in demandOne in five companies will use AI to make decisions in 2018. It will help companies offer customised solutions and instructions to employees in real-time.

                          Old generation text analytics platforms were complex. Few companies were successful in analysing text data. With deep learning in AI, it will be possible to successfully analyse both structured and unstructured text data, he said.

                          “We expect a 60 per cent increase in demand for AI and machine learning specialists in 2018,” said BN Thammaiah, Managing Director, Kelly Services India. The increase in the demand for AI and ML specialists will be from 20,000 to 32,000 in 2018 even as the IT sector will continue to hire for newer skills, he said.

                          An AI professional with 2-4 years experience will earn annually ₹15-20 lakh, while for 4-8 years it would be ₹20-50 lakh, he said.

                          New age streamsA Kamal Karanth, Co-founder, Xpheno, a recruitment company, said in sectors such as IT, FinTech and e-commerce there would be a scramble for AI engineers to prepare for the next 3-5 years. N Shivakumar, Business Head, Recruitment Process Outsourcing, TeamLease, said auto companies are relying on AI, analytics, business intelligence and Cloud for industrial automation.

                          The emergence of new age digital disciplines such as BlockChain will start to penetrate the e-com industry in 2018. Data scientists will also be in good demand as they would be able to gather, process, synthesise and analyse both volumes of structured and unstructured data.

                          Currently, India has over 50,000 open data analytics jobs on the market and this is expected to grow to 100,000 in 2018, said Kaklasaria.

                          Published on December 31, 2017, The Hindu Business Line

                          Nasscom to set up CoE for Data Science

                          Hyderabad, February 20

                          Nasscom is setting up a ₹40-crore Centre of Excellence (CoE) for Data Science and Artificial Intelligence in Hyderabad. The centre will initially be located at the International Institute of Information Technology (IIIT-H) and later be housed at the upcoming Data Analytics Park in the city.

                          Nasscom pegs revenues from data science and AI (IT and non-IT industries) in the country at $16 billion by 2025, providing jobs to 1.50 lakh professionals.

                          MoU with Telangana

                          The National Association of Software and Services Companies (Nasscom) on Tuesday signed a memorandum of understanding with the Telangana government in this regard on the sidelines of the Nasscom India Leadership Forum (NILF-2018) here.

                          The CoE will be part of the hub-and-spoke network of similar centres being set up in different cities in the country.

                          “The CoE will catalyse the growth of the deep tech ecosystem in the State by providing the stimulus for innovation and in-depth research in the areas of data science and artificial intelligence,” Nasscom President R Chandrashekhar said after signing the MoU.

                          It will prepare case studies, research papers and serve as a platform for technology collaboration between stakeholders and to build solutions in this space, said Srikanth Velamakanni, a Nasscom leader.

                          Published on February 20, 2018, The Hindu Business Line

                          About Us

                          BSAI Techno Sales is an IT company specialized in Data Warehousing, Business Intelligence, Data Integration, Customer Analytics, Market Analytics, Social Listening, Big Data Analytics Services and more. BSAI Techno Sales can help you in providing consultation regarding selecting of correct hardware and software based on your requirement, data warehouse modeling and implementation, big data implementation, data processing using Apache Spark or ETL tool, building data analysis in the form of reports dashboards with other features like data security, alerting and notification etc. BSAI Techno Sales can use open source tool leading to low cost of ownership or your favorite proprietary tool to build the solution that you are looking for.

                          We help  Enterprises World-wide unlock the potential hidden in their data by providing Actionable Information & Business Insights in form of Interactive Visualizations, Dashboards, Reports, & Analytics Models. Our Expert Team of Data Analysts and Data Scientists works closely with customers to achieve their end-goals and to ensure a successful implementation of a data-driven business strategy.

                          What We Stand For

                          BSAI Techno Sales is driven by values that underpin everything we do. Here’s what we stand for.

                          • Earn Respect: We strive to earn respect from every interaction and from every stakeholder of the company.  Respect, ethics, and integrity underscore our solution and people practices.
                          • Intelligence: We compete for the smartest analysts on the market, and apply our best analytical work to every project.
                          • Outcomes: We deliver measurable value with a high ROI, proven through case studies.
                          • Relationships: Data can be cold, but we offer personalized, responsive service with a door-always-open policy.
                          • Transparency: We want customers to understand our process every step of the way. What’s more, we want them to understand their data as well as we do. That’s why we’re experts at data visualization, to make the opaque transparent.
                          • Big Vision: We’re driven to create a world-class company leveraging India’s renowned talent. But we don’t measure our success in growth alone. Doing business ethically and creating an enviable work environment is just as important.

                          To experience the BSAI Techno Sales difference, contact us today.

                          BI Service

                          At BSAI Techno Sales, BI services can be tailored to meet the exact need of your tourism business. Complex analytics, advanced data visualization tools, and insightful reporting with ad hoc capabilities are the strength of our BI tourism services. Our online Reports and Business Intelligence Service is flexible enough to meet the business needs of any tourism business, whether large or small.

                          Mobile BI Service

                          A large number of business owners, operators, and employees in the travel and tourism industry conduct daily business while traveling or on remote locations where they may not even have access to their desktop or laptop machines. BSAI Techno Sales can build powerful BI apps to enable remote workers access business or customer data instantly from any location.

                          Data Management

                          During operational procedures, airline reservations, hotel bookings, rental car or train reservations leave high volumes of data trail, which collectively make up huge data reserves. Though the tourism industry ideally needs integrated data sources, the solution may not only be expensive but also difficult to achieve, given the volume, variety, and velocity of tourism data.

                          The holistic approach to data management in BSAI Techno Sales can help your business achieve predetermined business goals through synergistic partnerships between people, processes, and technology. We believe in building error-proof data-management systems that deliver low operating costs and enhanced risk management.

                          Interactive Dashboards for Decision Makers

                          The decision makers in the travel and tourism industry can immensely benefit by quickly glancing over comparable data from sales, marketing, customer service, to determine future business strategies. The expert data consultants at BSAI Techno Sales can help the tourism client select the appropriate data for advanced visualization and real-time comparison for better decisions. The reports can be instantly shared over networks for collaborative discussions.

                          Predictive Analytics in Travel & Tourism

                          With the tools for behavioral analytics, tourism companies can segment and analyze their customer groups, locate new consumers, and then anticipate their needs. The other benefits of tourism data analysis may be revenue management, customizing travel distribution, or delivering high-end corporate travel. At BSAI Techno Sales, we will study the size, expectations, and trends of the existing tourism business to develop predictive models of realistic future trends and patterns.

                          Win Customer Loyality

                          One of the primary hurdles of success for telecoms is maintaining a desired customer experience and loyalty. The changing subscriber expectations with the evolving era of technology have further caused a decline in the telecom customer satisfaction. Understanding the reasons and investing in solutions like a knowledge base software, self-care tools, and others can help operators gain customer trust.

                          Customers Need a Hassle-free Service Experience

                          Customers Need Better Call Center Interactions

                          Customers Need Control in their Hands

                          Thus, understanding what subscribers need is essential for telecom operators to stay ahead of competitors. Combining this with the right device care solutions, knowledge base software, and self care tools can help operators win the customer experience battle. Get in touch with BSAI Techno Sales & explore how you can make a difference for your telecom brand with the right customer support tools.

                          New Product Analytics

                          New product development is a process of taking a product or service from conception to market. The process sets out a series of stages that new products typically go through, beginning with ideation and concept generation, and ending with the product’s introduction to the market.

                          Creativity and engineered product design

                          A structured and proven design process

                          Complete end to end service

                          Ours is a complete end to end service, value is considered throughout the design projects we undertake, our strong links with manufacturers ensures their input from the start to ensure a smooth transition through prototyping, validation and on into production. We are experienced in tooling, fixture design and automation too which is a real help for your manufacturing team, we are therefore highly confident in our statement of ‘Your complete design development partner’.

                          Increase Average Revenue per User (ARPU)

                          Often considered a ‘vanity metric’, the Average Revenue per User/Unit (ARPU) is quite the opposite. In fact, it serves as a great benchmarking metric, needed to project revenue targets by a business, and take meaningful decisions based on those numbers.

                          The usage of ARPU as a metric originated from the telecom sector and is also used in the cable TV industry and to a great extent, digital publications too. ARPU is the total revenue divided by the number of customers.

                          As the telecom sector typically deals with a subscriber base, you can extrapolate the definition of ARPU to SaaS as the average revenue that a business makes per user over a specific duration (monthly, quarterly or annually).

                          • Choose the best options to offer
                          • Calculate right product and price for customer
                          • Map current usage and flag upgrade triggers
                          • Implement consumer segments self optimization
                          • Prepare new campaign ideas with AI tools

                          Churn Prediction and Mitigation

                          The telecom industry continues to face growing pricing pressure worldwide. While regional differences apply, wireless penetration is reaching a saturation point across multiple markets. In addition, the longstanding ability to differentiate products and services based on handset selection and network quality is disappearing, and product lifecycles are shortening. Simultaneously, wireline businesses are facing increasing competition from cable operators and a rising risk of disruption from OTT players. All of these powerful trends are forcing telecom companies to respond through more competitive offers, bundles, and price cuts.

                          Given these challenging industry dynamics, managing the customer base to reduce churn should be among any senior telecom executive’s highest priorities. And our work with telecom companies around the world reveals that those companies that implement a comprehensive, analytics-based approach to base management can reduce their churn by as much as 15%.

                          New Product Design Development

                          New product development is a process of taking a product or service from conception to market.
                          Creativity and engineered product design : We specialise in developing innovative new products and technology through a blend of design creativity and engineering excellence.
                          A structured and proven design process : Utilising our own highly effective development process, created through real life, hands on, practical design experience we ensure the products developed are both user focused and market led.
                          Complete end to end service : Ours is a complete end to end service, value is considered throughout the design projects we undertake, our strong links with manufacturers ensures their input from the start to ensure a smooth transition through prototyping, validation and on into production. We are experienced in tooling, fixture design and automation too which is a real help for your manufacturing team, we are therefore highly confident in our statement of ‘Your complete design development partner’.

                          Trade Promotion and Optimization

                          Just as any optimization, Trade Promotion Optimization too, requires visibility into data, both at the aggregate as well as drill-down levels. This means that Marketing teams need access to the right data intelligence tool that can provide interactive data visualizations.

                          At BSAI Techno Sales, our expertise will help you create a one stop, self-service business and marketing resource center of excellence to your trade channel with the ultimate goal of making it easier for your customers to do business with your company. We Supports a variety of trade promotion tactics all intuitively designed to your particular business needs.

                          We provides tools specific to the individual marketing strategies of your trade channel participant. Automatically deducts cost of program from co-op or accepts payment from a credit card. We provide reports real-time information and personalized Customer Support as well.

                          Forecast and Demand Planning

                          Businesses depend upon reliable forecasting and demand planning in order to make informed inventory decisions. However, when you consider that a robust forecast must take into account a whole range of factors including emerging trends and seasonality as well as volatility, demand for some products is far more difficult to forecast in comparison to other. As a result, gaining accurate insights for even a small number of items can be a real challenge. BSAI Techno Sales delivers the powerful forecast and demand planning you need to increase your visibility into all supply chain processes. Its business intelligence initiative helps you make better decisions by giving you insights and analysis on the overall health of your organization. The solution provides the freedom to experiment with anticipated business events and multiple forecast scenarios enabling:

                          • Greater cost control and Improved resource utilization
                          • Greater schedule accuracy and Higher customer satisfaction
                          • Improved employee satisfaction

                          Price Pack Architecture (PPA)

                          Leading consumer packaged goods companies are realizing that by using cutting-edge research known as price pack architecture (PPA), they can deliver huge increases in profitability to capitalize on key consumer trends. Using a multistage process that includes category diagnostic, ideation, conjoint testing and simulation, executives are able to determine which product enhancements are likely to yield the best results. These basic but effective PPA-based variations can be used to supplement or replace more resource-intensive investments in innovative packaging.

                          The PPA framework combines consumer insights, competitive dynamics and a company’s capabilities to identify ideas, simulate/test results and, in turn, drive new price pack architecture solutions. PPA projects are split into four large initiatives (further divided into smaller processes such as Diagnostic,Ideation,Testing and Solutions).

                          Campaign & Media Planning services

                          Put your plan into motion with our campaign execution services. We manage all aspects of your campaign including media buying, traffic and ad placement, data and ad platform setup, analytics, tagging of your owned media and advertising units, quality assurance and reporting. Before launching your campaign we make sure its geared to collect wads of data, through analytics and data platforms, so that we can measure your KPI’s, gather insights and identify areas to improve your campaign. This is the feedback loop that let’s us incrementally improve the performance of your campaign through a process of continuous checking, planning and tweaking.

                          This is where we conduct attribution analysis to see which channels contribute to transactions through different phases of the customer journey. Through the massive amounts of data collected we can develop audience models of those people most likely to become your customers and search new sources of media to continuously feed your campaign and ultimately achieve your goals and objectives.

                          End to End Supply Chain and Strategy

                          Leading and burgeoning retailers turn to the supply chain and logistics experts at BSAI Techno Sales for the answers to support their competitive advantage and business growth. Developing and implementing winning supply chain and logistics strategies is an integral part of our client services, and our analysts and advisors are passionate about Delivering Remarkable Experience and helping to solve your toughest challenges through targeted solutions.

                          Retail Supply Chain and Strategy Services

                          • Current and future supply chain evaluation
                          • Sales channel strategy development
                          • Statistical development and strategic analysis
                          • Inventory allocation and flow strategies
                          • Vendor relationship management
                          • Technology and capital investment business case development
                          • Long-range forecasting

                          Merchandising Analytics

                          Retailers today are exposed to endless customer data and are pressurized to make decisions based on that data. Tickto’s merchandising analytics provides actionable insights that helps retailers manage their ‘on the shelf’ performance and enhance their overall merchandising effectiveness. It enables retailers to work smarter by taking informed decisions as they are in a better position to understand their business.

                          Data-driven Merchandising

                          • Supplier Collaboration & Competitive Market Knowledge :
                          • Pricing Analysis & Basket Analysis & Profitability :
                          • Product Affinity & Improved Category Visibility
                          • Assortment Planning & Gain a Unified View Across Your Business
                          • Customize Your Analysis & Build a Localized Strategy

                          Consumer Insight Service

                          Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. It’s our job to help you understand, down to the last eyelash, who your most valuable consumers are and how they behave.

                          For every action your consumers take—making a purchase, watching an advertisement, browsing a store, surfing the internet, engaging in social media—there are an infinite number of data points. Our unique ability to bring multiple sources together means you’ll spend less time harmonizing data and more time putting consumer insights to use.

                          Whether you need to know about current or potential consumers, we have the measurements, solutions and methodologies to help. Tailored to align with your business objectives, our consumer insights solutions put data into perspective so you can understand what you’re doing right and where and how to improve.

                          Sales and Marketing Analytics

                          BSAI Techno Sales Analytics function offers competencies and expertise that help in making informed decisions and discovering opportunities that make sales processes more efficient.

                          Informed decision making is the backbone of every successful organization. How an organization derives and deploys actionable insights from its data reservoir makes a world of difference when it comes to net new customer acquisition, customer or even revenue maximization.  Sales  and Marketing Analytics offerings are not just a stand alone service but are a strategic part of our Sales Enablement portfolio, helping us drive sales processes that generate conversions, enhance revenue generation, enable strategic cost reductions, boost process efficiency and generate overall better output.

                          • Enrich existing processes by analysing marketing performance
                          • Actionable marketing intelligence for optimising ROI
                          • Judge customer preferences and trends for targeted sales motion

                          Pharma Dashboard and Value Chain

                          Our interactive Dashboards is the business intelligence solution that allows you to create custom data dashboards in moments, streamlining reporting and promoting transparency throughout your organization. Bridge the reporting gap by consolidating your pharmaceutical data sources into visually appealing dashboards that are easy to read and understand at a glance.

                          We provide interactive Dashboards where you can create customized pharmaceutical dashboards to monitor and assess key performance indicators for the pharmaceutical like Quality control, Research and development, Clinical trials, Expenditures and revenue and more.

                          • Interactive view of data for management teams
                          • We provide KPIs dashboards that helps you for decisioin making
                          • See the real image and visualize real-time information from data analytics

                          Pharma Market Research Services

                          BSAI Techno Sales has the capability to handle a broad spectrum of pharmaceutical research. In fact, we can research to meet precise informational goals. Pharmaceutical businesses can completely engage with BSAI Techno Sales and we will ensure that the services utilized are researched, analyzed, and presented effectively which ultimately supports in launching a product or service. We offer services in four broad perspectives which includes

                          Market Landscape and Assessment Services: This includes Market Sizing and Segmentation Services,Potential Market Opportunities Findings.Ideal Stakeholder Recognition,Key Driver Characterization Services,Defining Needs and Obstacles etc

                          Competitive Intelligence Research Services : Technology Landscape Analysis, Patent and Technology , Benchmarking, Open Innovation Analysis

                          Intellectual Property and Open Innovation Services  : Baseline Forecasting, Market Event Analysis, Consensus Forecasting

                          Pharma Marketing ROI (MROI) Analysis

                          We work with clients to prioritize their marketing spend across geographies and products, define the right messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.

                          • Better MROI starts with better objectives that are based in the consumer decision journey (CDJ). Brand messaging is one of the most important determinants of MROI success. Marketing-mix analytics that don’t make sense to the end business user are useless. Marketing-mix models should be informed by industry knowledge, built with transparent assumptions, and delivered in a way that makes sense intuitively to the business user.
                          • Future potential is a critical input. Spend should be biased toward future growth, and not just optimized based on past performance. Ultimately, driving marketing spend effectiveness comes down to capabilities, processes, and talent. Invest in your organization (not just your data) to build and sustain excellence in MROI.

                          Digital Marketing

                          Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in following core areas:

                          • Harnessing digital marketing to transform business effectiveness. Optimizing the customer experience across channels. Developing and helping implement new growth models. Analyzed and restructured a client’s mix of channels to have a more prominent low-cost digital offering that could reach and serve new market segments
                          • Helped clients build new capabilities, such as redesigning their content-creation processes by addressing inefficiencies in online processes, we have helped clients triple productivity in customer acquisition and cross-selling. Worked with a client in the food business to increase sales by quickly establishing a digital marketing capability

                          Salesforce Design & Optimization

                          BSAI Techno Sales force effectiveness analytics helps pharmaceutical companies allocate more promotional efforts and target new types of customers.

                          Outcomes and solutions offered : The sales force effectiveness analytics by BSAI Techno Sales for a leading pharmaceutical manufacturer provides a holistic profile of physician needs to foster different products and stay ahead of the shifting market dynamics. Some of the solutions we offered are as follows:

                          • Analyzed various sales data, physicians’ needs, and customers’ needs to develop new sales strategies
                          • Evaluated the performance management of the sales force and helped the client develop a sales map for success. Designed new incentive plan to encourage and drive results among the existing sales force team
                          • Optimized sales process for maximum purchase value and sales performance.  Improved hiring and retention of sales staff to perform at their best

                          Demographic Analysis Service

                          BSAI Techno Sales aims to provide highly effective Demographic Analysis Service. In these services, our team of expert professionals makes use of modern technology and tools to prepare presentation and plans for further implementation. Widely demanded by offices, corporate houses and industries, our services are rendered utilizing modern techniques and tools.

                          • On-time completion
                          • Client-centric approach
                          • Rendered as per industry guidelines

                           

                          Software Testing / QA Services

                          We provide software testing solutions to our customers. At BSAI Techno Sales, We have perfected the art of software testing taking it to the new levels of deliverance in QA Services. Our software testing shall focus on the faults in the system and set them right suggesting the right kind of fixes.

                          Custom Software Development

                          The usage of software applications development has become imminent for businesses. Even the departmental store nearby would utilize the power of software to increase efficiency in their business operations. Depending on the business requirements, the features and functions of the software vary.

                          To meet your software requirements, BSAI Techno Sales provides you the quality software to meet your business needs. Over the years, we have developed ad provided software that caters to areas such as customer relationship managements, software to keep track of employee performance, inventory management software for businesses, customized accounting software packages, payroll applications software and customer database software and many more.

                          Web Portal Development

                          BSAI Techno Sales has all the resources and capabilities to offer you the complete web portal development right from scratch to reaping rich benefits. We provide you with the full-cycle web portal development supporting your project activities. We first analyze your business needs and requirements. Then architect powerful solutions that fetch results to your business. Our Web Development Portal comes in a full-fledged package, which include Portal applications, Portal integrations, Modules development Third-party software integrations, Web Services, Business applications integrations, Data modeling, database design and integrations, deployment, stabilization, data flow issues, support maintenance to name a few.

                          Java Development

                          Java is the most powerful strategic language wherein it is used in almost all the applications for web pages development. Java is used to build small applications modules known as applets for web pages. These applets help users to interact with the web page. We accommodate these dynamic languages to a wide range of scalable applications. Java is used in almost all the applications connected to websites development and other software engineering solutions. Java integration into applications makes the websites attractive, user-friendly and easy to interact with customers. We utilize the power of Java development for end-user productivity at cost effectiveness.

                          E-Commerce Solution

                          We have mastered the art of creating robust E-commerce websites integrating sound solutions like shopping cart, product catalog, inventory support management, integrating payment gateways, multiple payments viability, customer support carting, secure one-page checkout, easy navigability and many other added features with high-end security systems. All these effective factors make it easy for consumers to act proactively on the site. The cost of developing an E-commerce is affordably low and within your reach for sure. With our ecommerce website solutions, you can verily reach a wider customer base at zero operating cost.

                          Android Apps Development

                          The popularity of the Android framework is quickly increasing at a level even greater than the iphone. Android framework is the new to the mobile app market and since they have entered the mobile arena, we have seen vast growth in the Android mobile app development arena. Its overall market share is predicted to overtake all other leading mobile operating systems.

                          BSAI Techno Sales offer a unique Android app design service which allows you to very easily to become a part of the Android app phenomenon.

                          Our Android application development team has complete understanding of the android SDK, framework and API’s, which places us in the perfect position to develop robust applications.

                          iPhone Apps Development

                          The iPhone is a radical device which is designed and marketed by Apple Inc. In the last 5 years the iPhone has dominated the mobile market place within its innovations and first to market products. Coupled with the success of iTunes, the iPhone has become a great platform on which to create and sell applications.

                          At BSAI Techno Sales, We understand that the iPhone provides the ideal platform to develop a range of applications from enterprise level to basic consumer application. This is why our team of iPhone Application Development experts work to create solutions in the fields of social media, risk management, GIS, management systems, entertainment, gaming and shopping.

                          All our iPhone Application Development solutions go through proper QA procedures before they are submitted to our clients or made available in the app store. We ensure every aspect of the app is thoroughly checked for excellence, from concept to implementation.

                          Desktop Applications

                          Desktop Applications are the things that work offline and run off the web browser. We help you spruce-up your business environment through rich, easy-to-use, easy-to-access, new-generation Rich Desktop Applications (RDAs). Our desktop applications facilitate instant content synchronization, quick file system access and ready management of downloadable content while working offline. Applying our industry expertise and technical experience, we develop Desktop Applications that tone-down the complexity of your business processes, improve your performance and accelerate your business productivity.Desktop applications allow you to work or play on your computer, even when the internet is unavailable. Office applications like Powerpoint or Word, Music players like Winamp or Itunes and finance software like Quickbooks continue to be preferable to web-based alternatives.

                          Services Highlighted: We engage in designing and building Desktop applications that involve Java and other tools.

                          Common Data Model (CDM) Service

                          Key to success for the success of your business (BI) or Manufacturing Intelligence (MI) project is the accurate recording and analysis of your data, from which a professional Data Modeling can be derived.

                          Even before the introduction of your BI- or MI solution we support you in the data analysis of your Data Model and the development of Data Modeling concepts. In addition to collecting and analyzing data sets, especially the merging of data from different sources with different formats, many companies and Data Modeling Tools will be put into major challenges: huge, barely manageable amount of data need to be collected, organized and analyzed intelligently.

                          We support you in developing an intelligent data model architecture: We support you in the Data Modeling, tool-independent, solid and focused to measurable increase in efficiency. We plan precisely, individually and with a view to long-term success.

                          Data Harmonization Service (DHS)

                          We believe in the power of accurate, accessible, harmonized data — and our industry-leading products reflect that commitment. At BSAI Techno Sales, we’ve eliminated the need to jump from one data source to the next; or the need for your team to integrate various data sources into a single view.  Instead, we harmonizate and integrate your data to bring insights and opportunities directly to you. 

                          Business decisions should be based on a holistic view of market performance, but that is often difficult to achieve given the fragmented nature of data sources in the consumer packaged goods (CPG) industry. Our data harmonization service includes data dashboard suites solve the problem by offering the following key benefits:

                          1. Fully cleansed and harmonized data set built into a dashboard platform using Tableau
                          2. Customizable and flexible reporting, with advanced drill-down capabilities and analytics
                          3. Accessable anywhere, anytime, across multiple platforms and devices

                           

                          Data Quality Service (DQS)

                          Data Quality has increasingly become a concern for our stakeholders when examining and absorbing the KPIs we develop for their adhoc, daily, weekly, monthly and annual reporting requirements. Our team has been developing tools and techniques for managing data quality and we have become part of countless quality related projects from simple data profiling and forensics to the implementation of complete master data and data quality programs.

                          • Data quality management  (DQM) program development, implementation and oversight
                          • Master data management (MDM) program development, implementation and oversight
                          • Profiling, standardization, matching, and cleansing and Data quality monitoring and reporting
                          • Standards development and implementation
                          • Data governance and stewardship and Business case development

                          Master Data Managment

                          International companies are often faced with uncertainty regarding the accuracy of management reports and operational transactions, and are struggling to cope with high volumes of data. BSAI Techno Sales Master Data Management (MDM) initiative is a response to this growing need for information solutions that effectively manage large data volumes, produce accurate data and link businesses’ and customers’ information.

                          At BSAI Techno Sales, we have long recognized that Master Data Managment benefits exist in both the analytical and operational spaces. Our Insights & Data model approach to Master Data Managment helps us create solutions that drive business improvement in both real-time and analytical environments. Working with our technology partners and leveraging our long-term leadership in SOA, we ensure that Master Data Managment not only improves information but is also able to deliver the maximum benefit by improving enterprise operations.

                          ETL (Extraction, Transform & Load)

                          Our data migration, integration, and Extract-Transform-Load (ETL) experts have extensive experience planning, developing, implementing, and tuning comprehensive and effective data warehousing and data migration solutions for Microsoft, Oracle MySQL technologies, Hadoop and various columnar database. Our flexible and scalable approach toward ETL, data migration, and data integration can make your data accessible, efficient, and capable of being analyzed across multiple departments within your organization.

                          At BSAI Techno Sales, Our expertise will help you to efficiently develop, deploy and automate transparent data transformations, from file-to-database loads to automating complex data movement between databases, files and Web Service APIs. We provides an effective blend of rapid visual design of transformations and workflows with full coding customization capabilities and automation.

                          AI with IoT

                          AI and the internet of things (IoT), it’ll help to understand the “lingo” (for your own further research, and in discussing these concepts to friends or colleagues). Bear in mind that “IoT” and “AI” are sometimes considered too broad to be nailed down as distinct “fields,” but rather might be considered technology “concepts.”

                          The ability to traslate the data quickly into action makes AI and machine learning systems smarter faster. In order to preapre real time platform for IOT data requires a breadth of expertise.

                          • Data Ingestion and blending with IOT and combing for AI systems
                          • Prepare business decision systems based on near real time IOT data
                          • Collaborate IOT results with AI together
                          • Create alerts and alarms and intelligent IOT dashboards, for specific business user groups

                          Data Harmonization via Big Data

                          BSAI Techno Sales is a full service AI solutions provider. Just to name few, our data engineers have been involved in harmonizing and leaning data in a variety or various platform from Oracle, Columnar Database and SAP environments.

                          • Big Data integration with machine learning systems
                          • Completed harmonization service and data integration.
                          • Hybrid on premise and cloud architectures
                          • Achieve good results from bad data

                          AI with Digital Transformation

                          Digital Transformation Initiative has uncovered a variety of possible societal impacts stemming from the adoption of AI by different industries. This change will enable new innovative business models and new project management approaches emerge with the use of data science as a core strategy of modern organizations.

                          In a context where data-driven managerial decision are powering the companies and old methodologies (high bureaucratic, rigid scope and schedule) becomes obsolete face to new agile methods, organizations should adapt to this wage as fast as possible without losing their identity.

                          1. Customer centric production planning.
                          2. Platforms: Winner takes all.
                          3. Innovation & New value generation

                          Using AI Pilot

                          Using AI Pilot solves high-impact problems by developing computationally efficient algorithms to enable pervasive artificial intelligence. With our technology, every device – no matter how big or small – will have intelligence. In a more intelligent world, people and businesses are free from manual tasks and can make better decisions much more quickly.

                          Using AI Pilot provides perception solutions across a broad range of industries, from Retail and Smart Home to Government. The Pilot Platform is designed to be useful from the very start, from application-specific, out-of-the-box models to easy integration with edge devices and the cloud. The result is secure data, decreased data processing costs, and faster, more accurate insights.

                          Custom AI Platform

                          BSAI Techno Sales provides vastly improving sales and marketing performance for global brands where all products run on the AI Platform and can be customized as needed for unique business needs.

                          • Customize on-premise and hybrid implementations of AI Platform, our AI-based guidance for B2B sales teams
                          • Customize on-premise and hybrid implementations of AI Marketing Platform that uses AI to implement customer driven marketing
                          • License the AI Platform to gain momentum for internal AI initiatives
                          • Customize the AI Platform with a variety of service levels to work with internal teams

                          Expertise for BI Platform

                          Our ambition: through our experience, help your performance take off. With years of experience in business intelligence and EPM tools, our consultants are ready to address your issues. The added value of BSAI Techno Sales consultants is a dual business and technical qualification. They are the unique contacts of your decision-making projects. The project methodologies and best practices that we have developed with our clients have allowed us to create solutions for all company departments.

                          • Our Expertise helps you to evaluate and recomend the best BI technology.
                          • Hand over  visualizations on various tools i.e. Microsfot Power BI, GoodData, Tableau, Qlikview, Pentaho…
                          • Develop solutions on Microsoft technologies, Microstrategy, SAP BO…
                          • Recomend BI solutions with Oracle, HP Vertica, Hadoop, SAP Hana, Red Shift etc

                          BI for Mobile

                          BSAI Techno Sales offers a complete business analytics platform, including interactive analysis, rich visualizations, executive dashboards, and enterprise reporting. With BSAI Techno Sales, you receive a consistent business intelligence and analytics experience across your desktop, laptop and iPad.

                          • Immersive mobile business intelligence, fully touch-enabled.
                          • Interactive boardroom-style dashboards, reports and visualizations.
                          • Exploration of any data with a broad set of interactive charts types, including Bubble Charts, Scatter Plots, Heat Grids, Geo-Maps, and more.
                          • Build and edit multi-dimensional analysis, visualizations, and reports from the iPad – without any help from IT.
                          • Native navigation and browsing – Pinch to zoom, tap to select, drag and drop, and swipe through open documents.
                          • Personalize the user experience – tagging favorites, customizing start-up location.

                           

                          Data Visualization

                          If a picture is worth thousand words, then what about a neat data visualization? Displaying information in graphics to generate better insights is not a new phenomenon, but, with the advent of technology and increased access to data, it has become far more prominent. Once restricted to analysis of economics, finance, and science, data visualization has emerged as an industry of its own. Data visualization allows us to identify these sorts of trends, along with problems and possible solutions. This makes it a valuable tool for anyone — especially those working in policy. Policymakers use swathes of data across sectors to make important decisions. In this ocean of information, data visualization can quickly show them what needs to be refined or aborted. In a country as diverse and large as India, data visualization’s ability to show data effectively and quickly is paramount.

                          • Get a clear picture of various data types
                          • Integreate BI solutions with Hadoop, SAP Hana, Red Shift, Big Insights etc
                          • Monitor information faster

                          Interactive Reporting Service

                          Do you want to take firm command of every process, project, and piece of your business? You can do this with Absolute Reporting Service.We provide you a complete range of enterprise reporting services with expertise in all leading BI technologies in Microsoft, Oracle, Microstrategy, Qlikview, Tableau, SAP BO and in the Gartner Magic Quadrant. Reports can be ongoing (from new data sets), on demand or scheduled periodically.

                          • We help you to get professionally designed custom reports
                          • We can process and update outdated reports
                          • Convert your reports into influential decision making dashboards
                          • Manage scheduled reports automatically according to daily, weekly, monthly wise
                          • Use premise solutions cloud-based or

                          Interactive Dashboards

                          BSAI Techno Sales includes a host of new features designed to improve the user experience, including custom dashboard backgrounds, ability to control chart transparency, search capability across charts and dashboards, and an enhanced user interface. It extends world class dashboard application into a comprehensive business intelligence platform which includes alerts, analytics and reports. It helps institutions leverage information assets through visually rich, real-time and personalized business intelligence dashboards to analyze, track, and drilldown through a wealth of information. It’s an intelligent & interactive tool on a whole new level.

                          • Built Intelligent custom dashboards as per your specification
                          • Retrive data fast with dynamic controls
                          • Access you data from mobile devices and laptops, anytime
                          • Empower your team with data information

                          Custom Big Data Application Development

                          We can developed ustomized Big Data applications using latest technologies. We apply latest technologies to analyze and extract the hidden information in the business data, which will help you in taking your business decision quickly. Big data technologies can be applied to analyze the data real-time to take instant business decision. All Data types that these applications can handle include streaming, traditional, and unconventional data that previously was difficult to incorporate.

                          •  Analytics of public data, prediction and users mood analysis
                          • Analyze customer data, behaviors, products and sales trends.
                          • Analyze your online store and keeps yourself ahead in the market
                          • Analyze various health data and come up with valuable data
                          • Application for processing and analyzing huge data sets.

                          Software Solution

                          In today’s time, there is nothing more important that the data you accumulate from your customers. It has become an important source of predicting market growth and planning the future strategies as well as reach potential clients. To harness the full potential of the data you have, in-depth data mining is very important which is becoming more difficult and challenging due to the large size Big Data is not just about the size but it is about the hidden opportunities and valuable insights that it can offer.

                          In this competitive world, Big Data can provide an unprecedented number of opportunities based on the predictive analysis that our system can do for you. This huge amount of data can drive both traffic and revenue towards your business by helping you in predicting the future of the market and upcoming trends. Based on that, We provide you the complete design and deploy solutions for internal or external use.

                          BI and Data Visualization

                          BSAI Techno Sales offers Business Intelligence and Big Data Services which structure, curate, analyze and handle all your data with prudence, to assist you accomplish paramount benefit and potential business growth. As your BI & Data Analytics Partner, our Data Visualization and Analysis services give a thrust to your business effectiveness and encourage you to relive your prevailing data with a state-of-the-art perception.

                          Our capable pool of consultants aim towards categorization, analysis of data to be converted into intelligent, real-time business sources to achieve quicker ROI and benefits for any organization, which has enormous amount of structured and unstructured data to be construed. Our on-boarded certified developers help organizations to take their solution to the next level. Our Build – Operate – Transfer (BOT) for startups to midsize enterprises has helped them setup, create/ develop and mature their BI strategy with technology unbiased consulting and staff augmentation.

                          Big Data Analytics

                          Delivering Competitive Advantage With Big Data Analytics And Consulting Services
                          Businesses Can Leverage Big Data For Creating Seamless Customer Experiences
                          Whether you have the data in the cloud or on local systems, it can be a great source of the massive amount of information about your customers. However, the complexity, variety, velocity and volume of Big Data can pose significant challenges before you reap its benefits in the absence of right consulting and analytics.
                          Driven by the electronic device proliferation, the data are emerging and getting collected at a fast pace. It extends much beyond the technology landscape change to develop and leverage workflows, methodologies and analytical processes aimed at generating the valuable and right insights which can accelerate real time business value. Our Big Data expertise can help businesses take the optimum advantage of the data collected from various sources.

                          Data Warehousing

                          Data warehousing being the core of any successful BI project, it is important to have a strategically designed data warehouse that can help you keep updated with the dynamic needs of the market. We begin with a thorough understanding of the current state of your data architecture and business requirements to offer customized & rewarding solutions.

                          BSAI Techno Sales aims at helping businesses create and maintain such functional data warehouses, to furnish the integrity of your data storage for improved analysis of data sources. We leverage our expertise in data warehousing tools, methodologies and consulting to deliver businesses with a complete suite of data warehousing services including – data analysis & development, integration, data modeling, maintenance and frequent upgradations to meet advanced methodologies.

                          Data Integration

                          At the highest level, designing a data warehouse involves creating, manipulating, and mapping models, and you want to make sure they are set up to be as effective and efficient as possible. Defining the data warehouse can be created from scratch, creating a data warehouse requires designers to map data between source and target models, capturing the details of the transformation in a meta data repository. BSAI Techno Sales will provide the necessary data warehouse design tools, whether you are just getting started or looking to revamp an existing data warehouse.

                          BSAI Techno Sale’s Data Integration services encompasses a broad range of offerings like, Extract-Transform-Load, operational integration, master data management, data migration, metadata management, performance optimization and data cleansing. We can assist you by consistently creating reliable, efficient, and easy-to-maintain processes to support any of your data integration needs.

                          Customer Satisfaction Analysis (CSAT)

                          In today’s digital world, you can use customer satifsfaction analysis (CSA) to deliver more personalized customer experiences. Unite customer data (from digital and non-digital channels) and align operations so that you can act on customer insights in real-time. At BSAI Techno Sales, Our expertise involved actively for boosting customer satisfaction via big data analytics to gather a new alertness of customer satisfaction analysis and established  healthy relationship with the customer.

                          How?

                          • Identify and integrate new data sources (including Big Data). Draw relationships with your data, and collaborate across segments of your business to achieve high performance.
                          • Establish a robust and scalable data infrastructure to empower your teams to do more analytics.
                          • Practice, Iterate, and Grow

                          Customer Lifetime Value (CLV) Modeling

                          Customer lifetime value (CLV) plays a key role in customer relationship management and has been implemented in variety of sectors. The main goal of customer lifetime value is to specify the importance level of each customer for a company.

                          In simple terms, customer lifecycle value is the projected value a customer generates over the entire lifetime of their interaction with the brand. Focusing on CLV can help a company determine optimize the marketing spends, allowing it to focus on more profitable customers.

                          • Observe various individual-level buying patterns from the past – find the various customer stories in the data set.
                          • Understand which patterns correspond with valuable customers and which patterns correspond with customers who are leaving for good.
                          • As new customers join, match them to these patterns accordingly.

                          Customer Retention and Win back

                          Most firms consider the lost customer a lost cause. In such recession period, We aims to helps you winning back lost customers can be a rich source of renewed revenue and customer loyalty for any firm. In the field of Customer Retention & Win back BSAI Techno Sales is the big giant, aims to provide customer retnetion and win back service.

                          We are committed to delivering quality research. We provide complete Market Research to serve your business needs.

                          • Acquisition of new customers
                          • Retaining and developing existing customers
                          • Winning back lost customers.
                          • Allocation of marketing spend in more strategic
                          • Accelerate monetization through strategy
                          • Determine customer for re-purchase

                           

                          Analytics on Micro segmentation and behavioral

                          Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing. Customer micro-segmentation is the practice of dividing a company’s customers into groups relevant to a particular business. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business.

                          Micro-Segmentation is a more advanced form of segmentation which groups small numbers of customers into extremely precise segments, based on various factors, including behavioral predictions. Marketers can then direct specific marketing actions to each micro-segment to maximize the effectiveness of every contact with each customer.

                          The 360 Degree Customer View

                          Get a 360-degree view of your customer and provide smarter, more personalised customer service.Bring together disparate data sources to create an on-demand, complete analytical view across all customer channels, which enables a deeper understanding of buyers, brands, products and services. Today, keeping up with customer expectations means delivering a personalised experience for each and every customer. Having a complete 360-degree view of all previous customer interactions, customer information, purchase history, and preferences is the prerequisite for meeting these expectations.

                          • Staff Savings and Productivity : Quickly achieve value when combining sources of big data using intuitive visual tools.
                          • Operational Intelligence : Embed analytics into actionable line-of-business applications for each relevant customer-facing role.
                          • Reduced Risk With Adaptive Big Data Layer : Protect data flow processes from changes in big data technologies by using the adaptive big data layer.

                          Cross Sell & Upsell Strategies

                          Cross Sell – Up sell Analytics services help organizations identify and target customers who have a higher propensity of purchasing additional products.

                          Our Centre of Excellence in India combines advanced analytics expertise and consulting experience to help organizations in the Banking, Financial Services, Telecom and E-Commerce industry develop innovative and customized cross sell – up sell strategies to maximize profitability.

                          Objective:

                          • Identify and target prospective customers for cross selling
                          • Identify who should be targeted, with which product and the optimum price point
                          • Build a scorecard to calculate the propensity of the target customers to purchase various products

                          Loyalty Program Analytics

                          BSAI Techno Sales helps you identify your most valuable customers and partners with you in generating incremental, long-term value from them.  Our methodology demonstrates strategic, operational and analytical expertise in evolving relationship programs that grow and nurture your customers. Our solutions provide comprehensive strategy development and include end-to-end implementation of all components.  Our proprietary technology platform—the Loyalty Programs—allows us to greatly increase efficiencies in cost, time and reach of your customer loyalty program. Our one-to-one communication skills help you connect with your customers and build long-term relationships with them while staying in synch with your overall brand objectives. We are equipped to design, develop and manage full-fledged instore retail loyalty programs with both points based and privileges based rewards to meet your individual requirements. We offer you ways of integrating our software with your point of sale technology and provide a secure interface with your servers to capture, validate and track consumer data.

                          Omnichannel Attribution Modeling

                          Businesses usually work towards a main goal termed as ‘conversion’. Conversion means the user has now converted into a customer. All the business activities can be classified into pre or post conversion categories. The pre-conversion activities are usually focused on driving the users towards the conversion and on other hand the post-conversion activities are focused on keeping the user happy as a customer.

                          Multi channel attribution we determine the impact of multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc) on conversions.
                          Cross Device Attribution to Synchronize user experience across devices
                          Offline-Online Attribution: Here we determine the impact of digital marketing channels on offline marketing channels and vice versa.
                          Real World Attribution Model’ : It takes into account the back and forth activities of customers between multiple devices both online and offline while distributing credit for conversions.

                           

                          Social Media Listening and Monitoring

                          Social media listening, social media analytics, social media monitoring or social media command center – vendors, as well as clients, have been largely using these terms interchangeably. There is no clear definition, but expectations are somewhere mapped between gauging publishing performance to understanding customers in a much better way. Our Listening experts use sophisticated technology to observe conversations round-the-clock. Through our insights, we help you build favourable relationships with your customers and a superior service experience.

                          Social Media Monitoring is a means of tracking, mining and compiling data from conversations on social media to accurately understand customer opinion and feedback and use that info to derive actionable improvements to your product, business model or marketing efforts. We provide an extraordinary team of listening and social media professionals who will trawl through multiple social media channels to analyse conversations and complaints involving your brand to gain insights into how your brand is being perceived online.

                          Hyper Personalization

                          Hyper personalization relies on additional dimensions about the customer. These dimensions relate to their activity, interest, opinion (AIOs), attitudes, values and behavior. This information is being gleaned from sources such as social media and surveys. A deeper and richer profile of the customer is mapped against a broader set of products to meet the needs of customers.

                          Our expertise will work on two computational techniques, to achieve hyper personalization – Attribute Analysis and Event Sequence Analysis.

                          Funnel using Conversion Modeling

                          BSAI Techno Sales helps predict, based on a quote’s rating characteristics and price, the likelihood that a prospect will buy.

                          A conversion funnel is a continuous mission of getting, keeping and growing your ideal customer base, while using technology, social media, and other available tools to meet their needs more efficiently. It’s lead nurturing, behavioral targeting, retention and referrals, all rolled into one marketing strategy.

                          We understand this very well and make sure that the gap between traffic and conversions is bridged effectively. We conduct an in-depth conversion funnel analysis, covering factors such as website copy, design aesthetics, website usability, current conversion rate, and more. The purpose is to identify the loopholes and rectify the areas where the site lacks.

                          ROI Analysis with Marketing Spend

                          ROI calculations for marketing campaigns can be complex — you may have many variables on both the profit side and the investment (cost) side. But understanding the formula is essential if you need to produce the best possible results with your marketing investments. If you become clear of this offers then you can boost your brand health, conversions and budget optimization strategy. For marketing ROI, the tricky part is determining what constitutes your “return,” and what is your true investment.

                          In order to help our clients analyze the Return on Investment, we deliver regular reports. Our experts offer statistical reports in terms of traffic, ranking and conversion so that clients can easily understand the result in numbers and gauge the performance of the services. These reports are generated on regular intervals or stages set in the campaigns.

                          Telecom

                          Travel

                          CPG

                          Retail

                          Tech