Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in following core areas:

• Harnessing digital marketing to transform business effectiveness. Optimizing the customer experience across channels. Developing and helping implement new growth models. Analyzed and restructured a client’s mix of channels to have a more prominent low-cost digital offering that could reach and serve new market segments
• Helped clients build new capabilities, such as redesigning their content-creation processes by addressing inefficiencies in online processes, we have helped clients triple productivity in customer acquisition and cross-selling. Worked with a client in the food business to increase sales by quickly establishing a digital marketing capability