Pharma Industry

Our Pharma analytics solutions helps you innovate more and strive towards better outcomes

Pharma Industry

Regulatory pressures and constantly changing market dynamics have made it imperative for the healthcare industry to introduce innovations frequently such as healthcare analytics and strive towards better clinical outcomes. BSAI Techno Sales healthcare analytics solutions help clients in the healthcare industry including pharma, medical devices, diagnostics, and healthcare delivery companies to address key challenges, reduce costs, increase margins, and gain a competitive market advantage.

Pharma Dashboard and Value Chain

Our interactive Dashboards is the business intelligence solution that allows you to create custom data dashboards in moments, streamlining reporting and promoting transparency throughout your organization. Bridge the reporting gap by consolidating your pharmaceutical data sources into visually appealing dashboards that are easy to read and understand at a glance.

We provide interactive Dashboards where you can create customized pharmaceutical dashboards to monitor and assess key performance indicators for the pharmaceutical like Quality control, Research and development, Clinical trials, Expenditures and revenue and more.

  • Interactive view of data for management teams
  • We provide KPIs dashboards that helps you for decisioin making
  • See the real image and visualize real-time information from data analytics

Pharma Market Research Services

BSAI Techno Sales has the capability to handle a broad spectrum of pharmaceutical research. In fact, we can research to meet precise informational goals. Pharmaceutical businesses can completely engage with BSAI Techno Sales and we will ensure that the services utilized are researched, analyzed, and presented effectively which ultimately supports in launching a product or service. We offer services in four broad perspectives which includes

Market Landscape and Assessment Services: This includes Market Sizing and Segmentation Services,Potential Market Opportunities Findings.Ideal Stakeholder Recognition,Key Driver Characterization Services,Defining Needs and Obstacles etc

Competitive Intelligence Research Services : Technology Landscape Analysis, Patent and Technology , Benchmarking, Open Innovation Analysis

Intellectual Property and Open Innovation Services  : Baseline Forecasting, Market Event Analysis, Consensus Forecasting


Pharma Marketing ROI (MROI) Analysis

We work with clients to prioritize their marketing spend across geographies and products, define the right messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.

  • Better MROI starts with better objectives that are based in the consumer decision journey (CDJ). Brand messaging is one of the most important determinants of MROI success. Marketing-mix analytics that don’t make sense to the end business user are useless. Marketing-mix models should be informed by industry knowledge, built with transparent assumptions, and delivered in a way that makes sense intuitively to the business user.
  • Future potential is a critical input. Spend should be biased toward future growth, and not just optimized based on past performance. Ultimately, driving marketing spend effectiveness comes down to capabilities, processes, and talent. Invest in your organization (not just your data) to build and sustain excellence in MROI.

Digital Marketing

Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in following core areas:

  • Harnessing digital marketing to transform business effectiveness. Optimizing the customer experience across channels. Developing and helping implement new growth models. Analyzed and restructured a client’s mix of channels to have a more prominent low-cost digital offering that could reach and serve new market segments
  • Helped clients build new capabilities, such as redesigning their content-creation processes by addressing inefficiencies in online processes, we have helped clients triple productivity in customer acquisition and cross-selling. Worked with a client in the food business to increase sales by quickly establishing a digital marketing capability

Salesforce Design & Optimization

BSAI Techno Sales force effectiveness analytics helps pharmaceutical companies allocate more promotional efforts and target new types of customers.

Outcomes and solutions offered : The sales force effectiveness analytics by BSAI Techno Sales for a leading pharmaceutical manufacturer provides a holistic profile of physician needs to foster different products and stay ahead of the shifting market dynamics. Some of the solutions we offered are as follows:

  • Analyzed various sales data, physicians’ needs, and customers’ needs to develop new sales strategies
  • Evaluated the performance management of the sales force and helped the client develop a sales map for success. Designed new incentive plan to encourage and drive results among the existing sales force team
  • Optimized sales process for maximum purchase value and sales performance.  Improved hiring and retention of sales staff to perform at their best