Market Analytics
Cross Sell & Upsell Strategies
Cross Sell – Up sell Analytics services help organizations identify and target customers who have a higher propensity of purchasing additional products.
Our Centre of Excellence in India combines advanced analytics expertise and consulting experience to help organizations in the Banking, Financial Services, Telecom and E-Commerce industry develop innovative and customized cross sell – up sell strategies to maximize profitability.
Objective:
- Identify and target prospective customers for cross selling
- Identify who should be targeted, with which product and the optimum price point
- Build a scorecard to calculate the propensity of the target customers to purchase various products
Loyalty Program Analytics
BSAI Techno Sales helps you identify your most valuable customers and partners with you in generating incremental, long-term value from them. Our methodology demonstrates strategic, operational and analytical expertise in evolving relationship programs that grow and nurture your customers. Our solutions provide comprehensive strategy development and include end-to-end implementation of all components. Our proprietary technology platform—the Loyalty Programs—allows us to greatly increase efficiencies in cost, time and reach of your customer loyalty program. Our one-to-one communication skills help you connect with your customers and build long-term relationships with them while staying in synch with your overall brand objectives. We are equipped to design, develop and manage full-fledged instore retail loyalty programs with both points based and privileges based rewards to meet your individual requirements. We offer you ways of integrating our software with your point of sale technology and provide a secure interface with your servers to capture, validate and track consumer data.
Omnichannel Attribution Modeling
Businesses usually work towards a main goal termed as ‘conversion’. Conversion means the user has now converted into a customer. All the business activities can be classified into pre or post conversion categories. The pre-conversion activities are usually focused on driving the users towards the conversion and on other hand the post-conversion activities are focused on keeping the user happy as a customer.
Multi channel attribution we determine the impact of multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc) on conversions.
Cross Device Attribution to Synchronize user experience across devices
Offline-Online Attribution: Here we determine the impact of digital marketing channels on offline marketing channels and vice versa.
Real World Attribution Model’ : It takes into account the back and forth activities of customers between multiple devices both online and offline while distributing credit for conversions.
Social Media Listening and Monitoring
Social media listening, social media analytics, social media monitoring or social media command center – vendors, as well as clients, have been largely using these terms interchangeably. There is no clear definition, but expectations are somewhere mapped between gauging publishing performance to understanding customers in a much better way. Our Listening experts use sophisticated technology to observe conversations round-the-clock. Through our insights, we help you build favourable relationships with your customers and a superior service experience.
Social Media Monitoring is a means of tracking, mining and compiling data from conversations on social media to accurately understand customer opinion and feedback and use that info to derive actionable improvements to your product, business model or marketing efforts. We provide an extraordinary team of listening and social media professionals who will trawl through multiple social media channels to analyse conversations and complaints involving your brand to gain insights into how your brand is being perceived online.
Hyper Personalization
Hyper personalization relies on additional dimensions about the customer. These dimensions relate to their activity, interest, opinion (AIOs), attitudes, values and behavior. This information is being gleaned from sources such as social media and surveys. A deeper and richer profile of the customer is mapped against a broader set of products to meet the needs of customers.
Our expertise will work on two computational techniques, to achieve hyper personalization – Attribute Analysis and Event Sequence Analysis.
Funnel using Conversion Modeling
BSAI Techno Sales helps predict, based on a quote’s rating characteristics and price, the likelihood that a prospect will buy.
A conversion funnel is a continuous mission of getting, keeping and growing your ideal customer base, while using technology, social media, and other available tools to meet their needs more efficiently. It’s lead nurturing, behavioral targeting, retention and referrals, all rolled into one marketing strategy.
We understand this very well and make sure that the gap between traffic and conversions is bridged effectively. We conduct an in-depth conversion funnel analysis, covering factors such as website copy, design aesthetics, website usability, current conversion rate, and more. The purpose is to identify the loopholes and rectify the areas where the site lacks.
ROI Analysis with Marketing Spend
ROI calculations for marketing campaigns can be complex — you may have many variables on both the profit side and the investment (cost) side. But understanding the formula is essential if you need to produce the best possible results with your marketing investments. If you become clear of this offers then you can boost your brand health, conversions and budget optimization strategy. For marketing ROI, the tricky part is determining what constitutes your “return,” and what is your true investment.
In order to help our clients analyze the Return on Investment, we deliver regular reports. Our experts offer statistical reports in terms of traffic, ranking and conversion so that clients can easily understand the result in numbers and gauge the performance of the services. These reports are generated on regular intervals or stages set in the campaigns.