Social media listening, social media analytics, social media monitoring or social media command center – vendors, as well as clients, have been largely using these terms interchangeably. There is no clear definition, but expectations are somewhere mapped between gauging publishing performance to understanding customers in a much better way. Our Listening experts use sophisticated technology to observe conversations round-the-clock. Through our insights, we help you build favourable relationships with your customers and a superior service experience.

Social Media Monitoring is a means of tracking, mining and compiling data from conversations on social media to accurately understand customer opinion and feedback and use that info to derive actionable improvements to your product, business model or marketing efforts. We provide an extraordinary team of listening and social media professionals who will trawl through multiple social media channels to analyse conversations and complaints involving your brand to gain insights into how your brand is being perceived online.