Businesses usually work towards a main goal termed as ‘conversion’. Conversion means the user has now converted into a customer. All the business activities can be classified into pre or post conversion categories. The pre-conversion activities are usually focused on driving the users towards the conversion and on other hand the post-conversion activities are focused on keeping the user happy as a customer.

Multi channel attribution we determine the impact of multiple digital marketing channels (paid search, organic search, email marketing, direct traffic, referral traffic, display advertising etc) on conversions.
Cross Device Attribution to Synchronize user experience across devices
Offline-Online Attribution: Here we determine the impact of digital marketing channels on offline marketing channels and vice versa.
Real World Attribution Model’ : It takes into account the back and forth activities of customers between multiple devices both online and offline while distributing credit for conversions.