Consumer Package Goods Services
New Product Design Development
New product development is a process of taking a product or service from conception to market.
Creativity and engineered product design : We specialise in developing innovative new products and technology through a blend of design creativity and engineering excellence.
A structured and proven design process : Utilising our own highly effective development process, created through real life, hands on, practical design experience we ensure the products developed are both user focused and market led.
Complete end to end service : Ours is a complete end to end service, value is considered throughout the design projects we undertake, our strong links with manufacturers ensures their input from the start to ensure a smooth transition through prototyping, validation and on into production. We are experienced in tooling, fixture design and automation too which is a real help for your manufacturing team, we are therefore highly confident in our statement of ‘Your complete design development partner’.
Trade Promotion and Optimization
Just as any optimization, Trade Promotion Optimization too, requires visibility into data, both at the aggregate as well as drill-down levels. This means that Marketing teams need access to the right data intelligence tool that can provide interactive data visualizations.
At BSAI Techno Sales, our expertise will help you create a one stop, self-service business and marketing resource center of excellence to your trade channel with the ultimate goal of making it easier for your customers to do business with your company. We Supports a variety of trade promotion tactics all intuitively designed to your particular business needs.
We provides tools specific to the individual marketing strategies of your trade channel participant. Automatically deducts cost of program from co-op or accepts payment from a credit card. We provide reports real-time information and personalized Customer Support as well.
Forecast and Demand Planning
Businesses depend upon reliable forecasting and demand planning in order to make informed inventory decisions. However, when you consider that a robust forecast must take into account a whole range of factors including emerging trends and seasonality as well as volatility, demand for some products is far more difficult to forecast in comparison to other. As a result, gaining accurate insights for even a small number of items can be a real challenge. BSAI Techno Sales delivers the powerful forecast and demand planning you need to increase your visibility into all supply chain processes. Its business intelligence initiative helps you make better decisions by giving you insights and analysis on the overall health of your organization. The solution provides the freedom to experiment with anticipated business events and multiple forecast scenarios enabling:
- Greater cost control and Improved resource utilization
- Greater schedule accuracy and Higher customer satisfaction
- Improved employee satisfaction
Price Pack Architecture (PPA)
Leading consumer packaged goods companies are realizing that by using cutting-edge research known as price pack architecture (PPA), they can deliver huge increases in profitability to capitalize on key consumer trends. Using a multistage process that includes category diagnostic, ideation, conjoint testing and simulation, executives are able to determine which product enhancements are likely to yield the best results. These basic but effective PPA-based variations can be used to supplement or replace more resource-intensive investments in innovative packaging.
The PPA framework combines consumer insights, competitive dynamics and a company’s capabilities to identify ideas, simulate/test results and, in turn, drive new price pack architecture solutions. PPA projects are split into four large initiatives (further divided into smaller processes such as Diagnostic,Ideation,Testing and Solutions).
Campaign & Media Planning services
Put your plan into motion with our campaign execution services. We manage all aspects of your campaign including media buying, traffic and ad placement, data and ad platform setup, analytics, tagging of your owned media and advertising units, quality assurance and reporting. Before launching your campaign we make sure its geared to collect wads of data, through analytics and data platforms, so that we can measure your KPI’s, gather insights and identify areas to improve your campaign. This is the feedback loop that let’s us incrementally improve the performance of your campaign through a process of continuous checking, planning and tweaking.
This is where we conduct attribution analysis to see which channels contribute to transactions through different phases of the customer journey. Through the massive amounts of data collected we can develop audience models of those people most likely to become your customers and search new sources of media to continuously feed your campaign and ultimately achieve your goals and objectives.