Cross Sell – Up sell Analytics services help organizations identify and target customers who have a higher propensity of purchasing additional products.

Our Centre of Excellence in India combines advanced analytics expertise and consulting experience to help organizations in the Banking, Financial Services, Telecom and E-Commerce industry develop innovative and customized cross sell – up sell strategies to maximize profitability.

Objective:

• Identify and target prospective customers for cross selling
• Identify who should be targeted, with which product and the optimum price point
• Build a scorecard to calculate the propensity of the target customers to purchase various products