Get a 360-degree view of your customer and provide smarter, more personalised customer service.Bring together disparate data sources to create an on-demand, complete analytical view across all customer channels, which enables a deeper understanding of buyers, brands, products and services. Today, keeping up with customer expectations means delivering a personalised experience for each and every customer. Having a complete 360-degree view of all previous customer interactions, customer information, purchase history, and preferences is the prerequisite for meeting these expectations.

• Staff Savings and Productivity : Quickly achieve value when combining sources of big data using intuitive visual tools.
• Operational Intelligence : Embed analytics into actionable line-of-business applications for each relevant customer-facing role.
• Reduced Risk With Adaptive Big Data Layer : Protect data flow processes from changes in big data technologies by using the adaptive big data layer.