Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing. Customer micro-segmentation is the practice of dividing a company’s customers into groups relevant to a particular business. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business.

Micro-Segmentation is a more advanced form of segmentation which groups small numbers of customers into extremely precise segments, based on various factors, including behavioral predictions. Marketers can then direct specific marketing actions to each micro-segment to maximize the effectiveness of every contact with each customer.