Social media command center is an area a company dedicates to its social media team. It aims at monitoring and engaging social conversations around a brand and its market.

MAKE SOCIAL STRATEGIC,NOT TACTICAL : Social Command Centers can help you move beyond simple campaign analytics and evolve the perception of Social as a strategic asset for your brand.

ALIGN YOUR TEAMS BEHIND SOCIAL : Having Social Health indicators displayed across your offices can help rally your teams behind your Social Media strategy. Help them make better decisions with Social in mind and involve them in the effectiveness of these channels.

GET THE BIG PICTURE : Give your executives an easily digestable view of the KPIs they should be monitoring. Understand how your bigger strategy is working and impacting this.

TIMELY, RELEVANT CONTENT : From Real-Time Marketing opportunities to Crisis Management, surfacing the most relevant content can help your teams react faster or take a more proactive approach.

CENTRALIZED CONTROL, GLOBAL REACH : Manage the visualizations displayed across your regional or global offices from a centralized location. This allows you to make sure each location sees the most relevant content to them while maintaining control.