Smart brands, paying attention to these digital discussions, can gain valuable customer insights about who is saying what about their products and services, keep a track of their campaigns and measure the effectiveness of their marketing efforts.

• Social media monitoring for platforms like Facebook, Twitter, LinkedIn, Instagram, etc. for active, relevant conversations and dialogues.
• Use of listening software  wherein keywords are keyed in to conduct searches across the internet.
• The collected insights are then analysed and transformed into pictorial presentations like pie charts, bar charts, etc. In short, an analytical report is prepared that is then shared with the client to give them a first-hand information on what is happening across the brand’s pages.
• We are also into crisis monitoring and reporting, wherein we assess the emergency position of the brand.